Be A Sure Thing

sure-thing_drHave you ever had an old car that was there for you most of the time; but from time to time it just wouldn’t cooperate and do the one thing you bought it for (drive)?  Then you know the feeling you get when you are running a couple minutes late and you jump in your beloved old car…it’s sort of an anxious feeling as you pray aloud “…just start…just start…START!”

While it doesn’t let you down often, the fact that it MIGHT let you down is enough to keep you from trusting that it will be there to do the job when you need it most, right?  Did you you know that business relationships work the exact same way?  Businesses that don’t deliver what they promise every single time are businesses that never allow their customers to trust that they’ll be there when they need them most.  And that lack of trust will keep you from experiencing the real success you are in business to achieve. 

The good news is that if you drive a stake in the ground and declare that no matter what, you will deliver what you promise every single time and especially when circumstances beyond your control get in your way…you will put yourself in the small group of businesses that people can’t help but refer to their friends.

  • Be the lawn company that doesn’t let rain throw you off schedule.  Let customers plan the party without worrying if the mowers will show up on the scheduled day to make the yard look nice.  [If it’s a monsoon that literally prevents you from cutting, have a plan in place to catch customers up the next day.]
  • Be the dry cleaner that has customer’s shirts pressed even when your hired help doesn’t show up for work.
  • Be CPA that gets the tax returns done on time even when you’ve over promised.
  • Be the sales leader that the owner turns to when he needs a job done right and done today.

Being a sure thing means you can charge higher prices, that you will have people on a waiting list to become your customer and that you can invest your old marketing budget into business tools that make your work easier.

“If you think you are too big for a little job, you are probably too little to be trusted with a big job.”  ~ unknown

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