3 Step Marketing Plan For Small Biz

If you’ve ever worked with small business people in area of home maintenance, painting, re-modeling, etc., you have experienced the frustration of people showing up late, or unprepared or not showing up at all.  Well I am in the middle of a painting project that is going so smoothly that I just had to share it with you.

We recently purchased some land with an old farm house on it.  We want to fix it up without overdoing it since we don’t plan to live there full time and we needed the inside of the house painted.  My neighbor is having some painters do some work for him.  And I notice how early they get there each day during the project and he goes on to tell me how hard they have worked, how they’ve gone out of their way to be flexible, that they are great painters and to top it all off they clean up the project area each night after they finish…SOLD!

Sure enough, my project has gone just as smoothly.  They show up very early each day, work extremely hard and consequently get the job done super fast while keeping the quality of the job very high. 

Did I mention how neat there website was?  How catchy their company mission statement is?  How nice their service trucks are?  Or that I’ve ever seen their ads in the yellow pages or on TV?  That’s because it’s not the way people find quality small biz people.  In fact, only one of our painters speaks English; their work trucks are old, they have long hair with lots of piercings…you get the picture.  But let me tell how excited I am to refer Alfonzo and his crew to anyone needing painting work done.  It’s like discovering a fantastic restaurant or seeing a great movie.  You just can’t wait to tell your friends what they have been missing. 

So often, small biz people put so much of their energy into marketing that it distracts them from the things that truly send you quality referral business which is the filet mignon of  the small biz world.  So if you will just do the basics when it comes to marketing (just being able to be found by those looking for you) and put the other 98% of your effort into these three things, you will prosper:

  1. Show up to the site on time or early:  Showing up on time creates trust.  It lets your customer know you are serious about the job.
  2. Do what you say you will do and a little more:  Leave room in your estimate of the job to do a few things at no extra charge.  Find a way to offer your customer just a little more value than you agreed to offer.  My painter painted a closet for me at no additional charge.  Not to be outdone, I tipped him an extra $100 after the job was done.
  3. Work:  No sarcasm intended.  But I’m telling you, Alfonzo’s crew works super hard while they are on the job.  The job goes by fast and it’s fun to go by and see all the progress they’ve made. 
  4. Bonus #4:  Clean up:  If you are doing any type of messy work, leave enough time in your day to clean up your work area as much as possible.  Much like showing up on time at the beginning of the day, cleaning up shows your customer that you care about their project, that you take pride in your work, and it gives them one more thing to tell their neighbors about.

If you’ll learn from Alfonzo’s success, you’ll have the best marketing plan in town!

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