Superbowl Tickets Are Cheap The Day After The Game

Hannah Montana tickets with a face value of about $50 went for hundreds, even thousands in some cases the day before the concert.  Fathers raced in high heels dressed as Hannah Montana trying to win tickets.  But the day after the concert, those tickets wouldn’t get you a cup of Starbucks.  Superbowl tickets on the 50 yard line are a lot more affordable after kick off, nearly free by the third quarter, and worthless when the game is over. 

Opportunity often only knocks once and it doesn’t always come with advance notice.  Did you know that a fussy customer is an awesome opportunity for some great advertising?  I once heard that if a kid at Disney World drops an ice cream cone, Disney team members don’t just get them a new cone, they get them a new cone stacked three scoops high!  Even if that is an exaggerated story, did you notice that I didn’t see it on a Disney commercial?  True or not…I heard it from other people

If you work with the public, you have undoubtedly dealt with the guy that wants his steak cooked “jusssst right” and sends it back three times.  Those customers usually show up when you have already had a tough day.  It crosses your mind to tell him to just go back there and do it himself if he’s so picky.  🙂  But I want to challenge you to see that moment as a fleeting opportunity to convert him into your own personal Disney story.  The more obnoxious he is, the better, because that means he enjoys telling other people what he thinks.  Go out of your way to capture the opportunity, to exceed his expectations.  After all, he is going to tell the next ten friends he sees something about his night out at your restaurant.  Why not deputize him and everyone at his table to brag on how you blew them away and seized the moment?

Take Away:  Every customer is a brief opportunity to evangelize your community.

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